I know a Chinese woman here named Rika. She’s actually quite beautiful, but I try to avoid her – mainly because I always have this sneaking suspicion she is trying to sell me something. Regardless, I respect her. After all, she’s a successful Chinese person in Japan, and that’s not easy. I think the picture on the left explains a bit of the reason why.

I was walking down Akihabara when I noted it. You don’t see a lot of Chinese-language signs in that part of town. I stopped to take a look and noted a smaller Japanese version nearby. Turns out it is a warning not to sell copied or foreign editions of software. Of course, right across from the sign was a store with wholesome Japanese owners, selling Nintendo DS card readers that have no real purpose except to aid in violating copyright.

Despite what the apologists will say, the presence of a Chinese sign warning about the punishment for a crime is a not-so-subtle clue about the mindset of the surrounding people. When I asked Rika how she deals with it, she told me simply that she wanted to succeed to prove them wrong. Maybe it’s because I understand that mindset that I respect her.

A few of you are aware that I’ve been building a hotel search engine called “Pinki”. The splash page is up now, so I thought I’d share the work I went through in making a logo for it.

I initially contracted a down-on-his-luck Korean friend to give me what his ideal layout would be. I gave him a month and he pretty much came up with the logo on the right
	I thought the look was ok and decided not to press on it (since I had too much coding to do). One of the objectives behind Pinki was to let it be equally accessible by men or women. As a result, I started showing it around to a few Japanese girls I knew. All of them complained about it being too “Iyarashii” (Perverse). I wasn’t really happy with it either, so I took another shot at it over the past few weeks.
After a few weeks of messing with photoshop, I decided to keep the primary motif (the two hearts) and gave this a shot. Unfortunately, the colour choices were far too weak, and the logo itself had no impact. Yumiko suggested I try a bit more contrast in the colour scheme and to center the text itself.
	I liked the font, so I kept it and added some spots to the logo. I switched one of the two hearts to a pastel blue colour, and centered the site name on top. Yumiko again suggested that the hearts were overkill, and that the design was too perverse. I’m not one to argue. Taking a cue from one of the google gmail logos, we came up with the final version.

The multiple colours, and the single heart (as the dot) was far better than what I had going previously. While not perfect, I’ve decided to run with this for Pinki.