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A few of you are aware that I’ve been building a hotel search engine called “Pinki”. The splash page is up now, so I thought I’d share the work I went through in making a logo for it.
| I initially contracted a down-on-his-luck Korean friend to give me what his ideal layout would be. I gave him a month and he pretty much came up with the logo on the right |  |
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I thought the look was ok and decided not to press on it (since I had too much coding to do). One of the objectives behind Pinki was to let it be equally accessible by men or women. As a result, I started showing it around to a few Japanese girls I knew. All of them complained about it being too “Iyarashii” (Perverse). I wasn’t really happy with it either, so I took another shot at it over the past few weeks. |
| After a few weeks of messing with photoshop, I decided to keep the primary motif (the two hearts) and gave this a shot. Unfortunately, the colour choices were far too weak, and the logo itself had no impact. Yumiko suggested I try a bit more contrast in the colour scheme and to center the text itself. |  |
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I liked the font, so I kept it and added some spots to the logo. I switched one of the two hearts to a pastel blue colour, and centered the site name on top. Yumiko again suggested that the hearts were overkill, and that the design was too perverse. I’m not one to argue. Taking a cue from one of the google gmail logos, we came up with the final version. |
The multiple colours, and the single heart (as the dot) was far better than what I had going previously. While not perfect, I’ve decided to run with this for Pinki.
